00:29 – What’s the Low Hanging Fruit?
00:50 – Why “sexy” isn’t sexy
01:00 – Quick and easy

Hi, everybody. It’s Rick Otton speaking, from RickOtton.co.uk. I was with my Go Direct mentoring students the other day and we were chatting about property. We talked about a thing called low-hanging fruit.

What’s low-hanging fruit about? That’s what this video is going to be about today.

I was with some of my Go Direct mentoring students. We were talking about buying property and property acquisitions, and we were looking at how fast brand new students were going when it comes to building their property portfolios.

What I found was the students who picked low-hanging fruit, which means the fruit that hangs on the bottom of the tree that’s easy to pick, were making much faster strides than the people who were getting into more complicated property transactions.

Complicated property transactions can appear sexy, but quite often they’re at the top of the tree, and it’s very easy to fall out through the branches trying to pick that fruit at the top of the tree.

Low-hanging fruit is not always sexy, but it’s the easiest fruit to pick and it’s the easiest fruit to get into your bank account.